ELIZA DAVIDSON CONSULTING 

I build lifecycle marketing and community that turns customers into fans.

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I’m a hands-on marketing + community consultant for Seed–Series D teams. I take a high/low approach: I’ll set the strategy and write the copy, build the flows, and run the programs, so your small team ships faster and learns quicker.

 

You don’t need another deck. You need results. Here’s what I can help get done: 
 

Lifecycle Marketing

Existing flow audit (or initial flow proposal), journey mapping, copywriting, and content that customers want to read. 

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I’ll build in your ESP, or recommend which to start with. 

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I’ll help you build out testing plans, metrics reporting, and campaign calendar management (newsletters, launches, promos), so email doesn’t become chaotic.

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I’ve launched: 

• end-to-end lifecycle flow rebuilds (strategy → copy → build) that improved activation and reduced early churn

• monthly sends for a premium membership tier with content development, performance reporting, and iteration

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Customer Community

Champion programs, customer onboarding and engagement loops, product- or program-specific community launches. 

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I’ll help you engage your existing customers via online community tactics, whether it’s for a product launch or an overall retention plan. 

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I’ve launched: 

• a 70,000+ customer community, to improve course creation for an online course marketplace via feedback loops and creator enablement

• an education company’s online student community, for 2-week courses that improved student engagement and outcomes

• a fitness app’s Facebook community for older adults, to drive customer engagement via enrollment in live classes ​

 

Messaging and Voice

Positioning, value props, voice/tone guidelines, personas: the actual words that bring your brand to life across lifecycle flows and web. 

 

Coaching

I work with teams-of-one within early-stage startups to scale their impact. If you’re a founder who is too busy to support customer-facing employees in their functional work, I’ll provide coaching for your employees so they can scale without hiring. 

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Bio

I was an early employee at Udemy where I ran community, education, and supply-side marketing. I was the first employee at Modern Fertility and ran community, customer operations, and lifecycle marketing. Since 2019, I've consulted for 20+ high-growth, ambitious companies across healthtech, edtech, and consumer products.

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If you’re trying to improve activation and retention and make your customer community come alive, I'm on email at davidson.eliza@gmail.com or on LinkedIn. 

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Client list and references available upon request.